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Wet Your Hair: Begin by thoroughly wetting your hair with warm water. This helps open the hair cuticles and prepares your scalp for cleansing. Apply the Shampoo: Squeeze an appropriate amount of ALLUCOS Keratin Shampoo into your palm, depending on your hair length and thickness. For short hair, use a small amount; for longer or thicker hair, use a bit more. Massage into the Scalp: Gently massage the shampoo into your scalp using your fingertips (not nails). Work up a rich lather by spreading the product evenly throughout your hair, from the roots to the tips For optimal results, allow the shampoo to sit on your hair for 2-3 minutes. This gives the keratin time to penetrate and nourish the hair shaft. Rinse Thoroughly: Rinse the shampoo out completely with warm water, ensuring that no residue is left behind. Follow with Conditioner (Optional but Recommended): For better results, follow up with a keratin-based conditioner or the ALLUCOS Keratin Conditioner if available. Apply the conditioner, focusing on the mid-lengths and ends of your hair, then leave it on for 2-5 minutes before rinsing.